Use This Copywriting Hack to Boost Sales

Learn how a small shift in phrasing makes a significant impact on customer engagement plus 10 examples you can swipe.

If you've ever felt a potential customer slipping away because they're not ready to make a commitment, then this article might just have the solution you're seeking.

One simple strategy is to transform your language approach by incorporating exploratory wording.

By doing so, you can potentially captivate more leads and convince them to step into your business door without the immediate pressure of commitment.

For example, Google experienced an impressive 17% increase in form engagement when they tweaked their call to action (CTA) from "Book a room" to "Check availability."

Keep reading to find out why it works plus 10 examples you can swipe.

Why Does it Work?

The magic lies in the subtlety of the words. It's remarkable how a small shift in phrasing, from directive to exploratory, can make a significant impact on customer engagement.

The rationale behind this strategy is based on the customers' psyche. Often, a direct CTA can be daunting, making them feel as though they're immediately being asked to make a commitment.

On the other hand, an exploratory CTA is less intimidating, as it allows potential customers to feel that they have the freedom and time to explore their options without being rushed into a decision.

It's worth noting that the more a potential customer learns about your offerings, the more likely they are to eventually make a commitment.

Thus, it might be beneficial to reevaluate and rephrase those firm CTAs and other marketing copies that might be unintentionally pushing away your prospects.

10 Examples You Can Swipe

Here are 10 examples of exploratory phrases or calls to action to increase customer engagement:

1. Instead of "Buy now," consider using "See product details."
2. Change "Sign up for a course" to "Explore our courses."
3. Instead of "Get a quote," you could try "Learn about our pricing."
4. Swap "Subscribe now" with "Discover our content."
5. Replace "Book your appointment" with "Check our schedule."
6. Instead of "Join us today," consider "Learn more about us."
7. Modify "Purchase your ticket" to "See event details."
8. Transition from "Order now" to "Browse our menu."
9. Change "Register for the webinar" to "Find out more about our webinars."
10. Instead of "Create an account," use "Give it a try."

Each of these exploratory phrases is less direct and thus less intimidating than their original counterparts, thereby encouraging potential customers to engage further with your offerings without feeling pressured to commit immediately.

Remember, the goal here is to subtly guide prospects into discovering the value in your products or services, increasing their likelihood of eventually making a purchase or commitment.

It's all about creating an environment where prospects feel comfortable to explore, learn and eventually, engage.

So, next time you craft your CTA or any marketing copy, remember the power of softening your language. It could be the game-changer you've been waiting for.