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# Client Case Study: Charlotte Morris, Dazzle & Fizz
- URL: https://theinspirationspace.co/charlotte-morris/
- Published: 2024-03-08T00:00:00.000Z
- Updated: 2026-08-25T02:51:37.000Z
- Description: Hear how Charlotte grew her business from £50 to a multi-million-pound company with support & inspiration. A must-read for start up founders and small business.
- Author: Inspiration Space
- Tags: Bootstrapping, Founder Stories, #story

From a small seed of determination, and only £50, Charlotte has grown Dazzle & Fizz into a thriving, multi-million pound creative studio and immersive events company.

We sat down with [**Charlotte Melia**](https://www.linkedin.com/in/charlotte-melia-4553a296/?ref=theinspirationspace.co), Co-Founder and CEO of [**Dazzle & Fizz**](https://dazzleandfizz.co.uk/?ref=theinspirationspace.co), to hear how she's navigated the high's and low's of entrepreneurship and how Inspiration Space helped her pivot during Covid.

## **IS: Hi Charlotte, can you tell us a little bit about Dazzle & Fizz and how it got its start?**

**Charlotte:** Dazzle & Fizz is a creative studio and luxury immersive events company.

It all started in 2011 when I was eight months pregnant and had just 50 pounds in my bank account.

Despite my lack of business experience, I was determined to provide the best children's entertainment in London.

## **IS: That's quite the determination! How did you it?**

It wasn't easy, but I worked hard and kept my eye on the prize. By 2020, we had a turnover of over a million pounds and had just secured a quarter of a million pounds in investment.

We were doing great - with a record number of staff and record profits. And then the pandemic hit and everything changed.

## **IS: How did you navigate the challenges of the pandemic?**

It was a tough time, but I knew I had to be proactive to keep the business going. So, we pivoted to an online model and started small - putting out content and building a strong social media presence.

We eventually developed an online members club for parents and children and one of our biggest hits was Nanny Rose, a storyteller.

However, we learned that entertaining children on a screen was very different from doing it live, so we started developing three unique technologies to focus on child mental health, physical well-being, and community.

## **IS: That's quite an impressive pivot. Was it difficult to make the transition to an online business model?**

It definitely had its challenges. There was a lot of trial and error, and things that worked well in a live setting didn't translate online.

But I was determined to make it work and had a great support system - [**Inspiration Space**](www.theinspirationspace.co).

It's a community for business owners and startups that provides expert advice, mentorship, and support.

Without their help, I don't think I would have been able to reinvent and grow my business the way I have.

## **IS: Can you tell us more about the benefits of working with Inspiration Space?**

Definitely. Inspiration Space provided expert advice and mentorship from experienced entrepreneurs.

The encouragement and motivation from **Pam Iannotti, one of the Entrepreneurs-in-Residence**, was particularly helpful when it came to keeping me focused on the bigger picture.

And the sense of community and connection I received from other women trying to keep their companies alive in the midst of a global pandemic was the sense of relief and solidarity I needed.

## **IS: What are your goals for the future of Dazzle & Fizz?**

The Dazzle & Fizz Club brings the sensory excitement of our live parties – and our experience as parents – to children at home or on the go, with a safe, interactive space for them to learn and play online.

Knowing that our children will spend time on devices – and how handy that can sometimes be for us as parents – we wanted to create a safe, educational and positive introduction to life online for pre-school and primary school aged children.

There are many proven benefits to active screen time so we’ve created content that children will love and a platform that parents can trust.

I believe that by continuing to pivot and adapt to the challenges that come our way, we will be able to achieve this goal and create a brighter future for children everywhere.

> "Inspiration Space has been a lifesaver for, Dazzle & Fizz. Their support, mentorship, and expert advice really helped me navigate the challenges of the pandemic and grow my business.

> If you're an ambitious female founder or aspiring entrepreneur looking to succeed, I highly recommend checking out their community and expertise. So, if you're a business owner or startup, I encourage you to take inspiration from my story and seek out support and guidance from resources like Inspiration Space." **\- Charlotte Morris, Founder and CEO of Dazzle & Fizz.**

![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/blogs/2147682990/images/337c7d8-f4b3-f8a-2aeb-1c1606416c_4QmzgMLB4sQw6pR90icSpXM4FXz01XQBci3Gh0Ay.png)