In July we will explore the role of your personal brand within your business: to show the world who you are, while taking into account the audience that you are trying to reach.
When building or growing a business, it’s important to establish a brand personality that creates a double-sided relationship with your ideal client (e.g. it’s not just about how your business can gain or benefit from others, it’s also about how your business adds value and benefits back to people too).
During this Circle, every member will create a personal brand canvas - a model that is similar to the business model canvas but designed to help you better understand and communicate Brand YOU.
Things to think about:
How do you bring your distinct personality to your products and services
How can you be more disruptive in your market
What are your values
What controversial thoughts or opinions do you hold that you could leverage as a way of standing out amongst your competitors