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# How to talk about your business like a brand
- URL: https://theinspirationspace.co/how-to-talk-about-your-business-like-a-brand/
- Published: 2026-09-04T11:00:00.000Z
- Updated: 2026-09-17T11:01:06.000Z
- Description: Build a customer-centred brand story that makes your business more relevant, distinctive and memorable.
- Author: Inspiration Space
- Tags: Marketing & Sales, #watch-and-learn, Watch & Learn, #resource

A compelling brand story puts the customer at the centre of a meaningful change.

[Preethi Sundaram, Director of International Marketing at Attentive](https://www.linkedin.com/in/preethi-sundaram/?ref=theinspirationspace.co), explains how to move beyond feature lists, make the customer the hero and position your business as a credible guide.

## What you’ll learn

- How to describe the customer’s current world
- How to make the customer the hero
- How to position the business as mentor or guide
- How to define the outcome the customer wants to reach

## Watch this if

You can describe your services but your messaging still feels generic, company-centred or difficult for customers to connect with.

## What to do next

Rewrite your usual business introduction with the customer as the main character. Begin with their current problem and end with the change they want.