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# Hub Marketing - The Ultimate DIY Hack
- URL: https://theinspirationspace.co/hub-marketing-the-ultimate-diy-hack/
- Published: 2023-10-08T23:00:00.000Z
- Updated: 2026-02-23T11:45:43.000Z
- Description: Want to do more with less? Give Hub Marketing a test. Reach more customers through collaboration. Learn how to make this strategy work for you.
- Author: Inspiration Space
- Tags: Bootstrapping, #guide

We're OBSESSED with all things Hub Marketing.

This way of marketing is certainly not new. However, it has been brilliantly explained by [Tad Hargrave](https://marketingforhippies.com/?ref=theinspirationspace.co), also known as Marketing for Hippies.

This approach helps you focus your DIY outreach efforts for ease AND maximised reach.

****📺 Watch the video for an in-depth understanding and real-world examples…Key points are below 👇**

## What is a Hub?

A "hub" is a well-connected and respected individual or entity in your target market. They have the power to efficiently influence and reach your intended audience.

## Two qualities of an effective hub:

1\. ****Well-connected**: Has an extensive network in your target market and stays in touch with them regularly.

2\. ****Well-respected**: Holds credibility and is discerning about what or whom they endorse.

## Why does it matter?

By connecting with the right hubs, you amplify your marketing efforts exponentially. For example, if you're a realtor focusing on dog owners in Seattle, identify hubs in dog communities and collaborate with them.

## Common mistakes

- Not defining your niche before identifying a hub
- Ignoring the importance of credibility

## Final thoughts

Hubs can serve as an invaluable gateway to your target market.

The strategy is particularly powerful when you've clearly defined your niche.

## Dive deeper…

[****Hub Marketing: Examples**](https://youtube.com/playlist?list=PLu3K4Z6i%5FoxlmMNF4wTskduHgPbnRNyTW&si=mw3LsIzQN0YMz%5FlX&ref=theinspirationspace.co)

[****Hub Marketing: Why Does It Matter?**](https://youtube.com/playlist?list=PLu3K4Z6i%5FoxnqljyZnkp7lulcPmDerPty&si=0gmz5C03-XaoZcRP&ref=theinspirationspace.co)

[****Hub Marketing: How To Find Hubs**](https://youtube.com/playlist?list=PLu3K4Z6i%5FoxlTAuCRWoCaPxwCe2s6PQ3l&si=iT%5Fo8MHCLqB4A9tw&ref=theinspirationspace.co)

[****Hub Marketing: How To Approach Hubs**](https://youtube.com/playlist?list=PLu3K4Z6i%5FoxkIw%5Fq5JI8nMBEDORgv9-xn&si=Mmt-LzvaShogZU8b&ref=theinspirationspace.co)