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# Struggling to Articulate Your Offer? Watch This...
- URL: https://theinspirationspace.co/struggling-to-articulate-your-offer-watch-this/
- Published: 2023-10-15T23:00:00.000Z
- Updated: 2026-08-25T00:23:54.000Z
- Description: Knowing your niche means understanding the who, what and how of your business. Watch this bitesize lesson and try it for yourself.
- Author: Inspiration Space
- Tags: Marketing & Sales, Bootstrapping, #resource, #webinar, Watch & Learn

If you've ever grappled with articulating what exactly it is you're offering, you're not alone. The challenge often lies in crafting an offer that speaks to your unique niche.

**📺 Watch the video for an in-depth understanding and real-world examples from two Inspiration Space businesses, Pirus Health and Rebel Patch…**

## Three Components of a Niche

A niche is not just who you serve, but also what you offer and how you offer it.

1\. **Who**: Identify your ideal clients or customers.

2\. **What**: Specify the service or product you offer.

3\. **How**: Describe your unique approach or method.

Adapt as needed to stay relevant.

## Examples

### **Rebel Patch**

**Who**: Creative Makers (Hobby), Designers & Artists (vocation), and Culture X Sustainability Activists.

**What**: Makes and sells patches.

**How**: Through DTC & retail partnerships, community collaborations, and accessible tools for self-expression for behaviour change (delivered via content & experiences).

Rebel Patch's niche isn't just the 'who', which is a diverse creative community.

It's also the 'what', unique patches, and the 'how', a multi-channel approach including DTC, retail partnerships, and community collaborations.

## **Pirus Health**

**Who**: Lean teams in Clinical Development and Startups x Innovation in Health who think like the founder, Lindsay Perera.

**What**: Consultancy services in the healthcare industry.

**How**: A holistic 'person-centred' approach based on 20 years of experience in Customer & End User Experience, with values like empathy, partnership, compassion, authenticity, and a results-driven, coaching approach.

For Pirus Health, the 'who' is specific teams in healthcare, but the 'how' is equally important: a unique, holistic, person-centred approach based on extensive experience and specific values.

## Common Mistakes

\- Focusing solely on 'who' can lead to a narrow view.

\- Not adapting your niche in a changing market can be detrimental.

Rebel Patch and Pirus Health have niches defined by a combination of who they serve, what they offer, and how they offer it.

This makes them adaptable and distinct in their respective markets.

## Additional Insights

\- Sometimes, your unique approach or personality is the niche.

\- Some customers are drawn to the 'how' or 'what', not just solving a specific problem.