4 ways to save time on social media

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Social media is a great way for small businesses to raise their profile, connect with new customers and build credibility. While most social media channels are available to use without a fee, that doesn’t mean it’s free. You may not be paying a subscription fee to maintain your social media presence, but that doesn’t mean it’s free. Never forget, as long as you’re managing your social media accounts yourself, you are paying with your most valuable resource - time.

The good news? With the help of ISP member and content creator, Katy Earley from Modern Media LDN, we’ve rounded up three ways to save time on social media, featuring 17 of the very best resources.

Time saver #1: Awareness Days

Awareness days are the ultimate time-saving social media trick. A staple in the toolkit of every kickass PR and content creator, piggy backing a day/event that is relevant to your business is a great way to shout about who you are, what you value and what you do.

Tools to use: Awareness Days website and National Day Calendar

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Time saver #2: Scheduling & Planning

As the saying goes: Failing to plan is planning to fail. Want to get ahead of the game? PLAN YOUR SOCIAL MEDIA!

Katy swears by bullet journaling and uses this technique to stay organised. She recommends plotting your deadlines for the month on the calendar BUT tackle your social media one week at a time.

Once you've got it all down on paper take the pain out of running your accounts day to day by using a scheduling or planning tool.

Tools to use: Hootsuite , Buffer and Later

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Time saver #3: Hashtags & Location Tags

Building an effective hashtag strategy is one of the best ways to get your posts discovered by new audiences on the platform. For instance, if you’re using Instagram, posts with at least one hashtag average 12.6% more engagement than posts without. It’s not easy staying up to date with the latest hashtags, but thankfully, Katy has shared her favourite resources…

Tools to use: Picbear, Me and Orla and Later.

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Time saver #4: DIY content creation

One of the secrets to social media success is having a high-quality arsenal stocked full of photographic content. Feeling daunted and don’t know where to start? Katy recommends spending time every month to go on an ‘Insta Walk’ which is a great opportunity to explore and be mindful.

DIY stock photography is all well and good, but here are a few more (FREE) photo resources that will help you keep your content coffers full...

Tools to use: Unsplash, Kaboompics, Pexels, A Beautiful Mess, A Color Story Design Kit