17 Time Saving Resources for Social Media Planning ⌛

"Building an engaged following is all about being sociable online with people who are relevant to you." - Katy Earley, Modern Media LDN

One of the biggest myths of our time is that social media is “free.” While you might not be paying a subscription fee to maintain your social media presence, that doesn’t mean it’s not costing you anything because you’re paying with your most valuable resource - time.

With so much information it’s hard to see the wood for the trees. With the help of ISP member and content creator, Katy Earley from Modern Media LDN, we’ve rounded up 17 of the very best social media resources that are perfect for your small business needs.

Awareness Days

If you aren't using or thinking about using awareness days for your content planning then you're missing a huge trick. A staple in the toolkit of every kickass PR and content creator, piggy backing a day/event that is relevant to your business is a great way to shout about who you are, what you value and what you do.

Tools to use:



Scheduling & Planning

Start the month by checking all of your website and social media stats. This way you know what is/isn't working, where your audience is coming from and how they're engaging with your content and website.

Katy swears by bullet journaling and uses this technique to stay organised. She recommends plotting your deadlines for the month on the calendar BUT tackle your social media one week at a time.

Once you've got it all down on paper take the pain out of running your accounts day to day by using a scheduling or planning tool.

Tools to use:




Hashtags & Location Tags

Posts with at least one Instagram hashtag average 12.6% more engagement than posts without a hashtag. building an effective hashtag strategy is one of the best ways to get your posts discovered by new audiences on the platform — and depending on how targeted your hashtags are, this can mean more engagement, more followers, and even more customers.

Tools to use:




😉TOP TIP: Location tags on your Insta Stories and posts - helps you to be ‘found & seen.’

Doing it for the 'gram 📱

Even the most engaged, inspired and talented content creators have to work hard at capturing enough photography for Instagram and other social media channels. While they're definitely not shortcuts, Katy has some useful tips that will help you keep your content coffers full...

Tools to use:

Keep your own stock imagery. Spend a half-day taking pictures, explore, be mindful.

Re-post/re-gram content that you love from others (make sure to credit them though!)






😉TOP TIP: Instagram Stories Highlights are a great way to share important information about your brand directly on your Instagram profile. Learn how to create one here.