How to build your own website

Hooray! You have a business idea. Bought your domain name? That’s step number 2 under your belt. Now it’s time to build your digital home, a wonderful website that’s all your own.

Wix, Squarespace, Weebly, Wordpress - all have their own strengths and weaknesses. What works for one start-up might not work for another so we’ve asked a branding expert, graphic designer and group fitness coach to share their expertise and advice.

 

BRANDING EXPERT:

CLARE YARWOOD-WHITE

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Whether you’re going to DIY or work with a developer don’t start designing or building until you have planned and written your content and collated your images.

This will not only make the build process sooooo much easier, but you’ll end up with your own unique message rather than a message that fits a template. - Clare Yarwood-White, Founder, Opal & Co

 
 

GRAPHIC DESIGNER:

HELEN BAMBOROUGH

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If you’re wondering which platform to use, I usually recommend Squarespace for the majority of my clients.

Squarespace offers the nicest templates plus it's a simple platform for my clients to then take on and update themselves (you don't want to be held hostage by someone to make small, easy changes). - Helen Bamborough, Graphic Designer and founder of Mum Folk

 
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GROUP FITNESS COACH: CHRISTINE SCRIBERRAS

Here's a non-techie view, based on my experiences (I've had 3 websites in about 3 years):

The first was Wix. And although it was easy enough to build, there were two problems: 

1. It didn't look great (because I'm not a designer) and 
2. It ranked exactly nowhere for a whole year.

The second time, I paid an arm and a leg for a managed service. This would have been good in theory. But the guy was a knob and every time I needed something changed he would have an argument about why his way was better. 🤦‍♀️

The third and final, is a Wordpress site. I had a techie person help set it up because I needed it in a hurry after the relationship with #2 blew up. But it's relatively simple and I frequently change / add / delete pages and basically do whatever I want with it...

With the benefit of hindsight, I wish I had jumped straight in with option 3. I would have saved A LOT of time and money.

My advice? Figure out what you want from the website. Is it somewhere to send people who already know about you? In that case web ranking won’t matter so much for you and Wix or Weebly would be fine. Or do you want / need to be found? In which case Wordpress might be more appropriate. And finally, if you're working with a web designer/developer, make sure you like them and they're not a d!ck 😆 - Christine Scriberras, Melita Fitness for Mums