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# What is a sustainability mindset?
- URL: https://theinspirationspace.co/what-is-a-sustainability-mindset/
- Published: 2026-08-10T13:40:00.000Z
- Updated: 2026-09-17T13:41:36.000Z
- Description: Dr Karen Cripps explains how values, beliefs, emotions and habits shape whether sustainability becomes part of organisational life.
- Author: Inspiration Space
- Tags: Sustainability & Carbon Literacy, #watch-and-learn, Watch & Learn, #resource

A sustainability mindset goes beyond policies and public commitments. It looks at the values, beliefs, emotions and everyday habits that influence whether people can engage with complex challenges and act on them.

[Dr Karen Cripps of Oxford Brookes Business School](https://www.linkedin.com/in/karen-cripps-54549083/?ref=theinspirationspace.co) introduces the Sustainability Mindset framework and explains how it can support organisational culture, purpose, talent engagement, recruitment and decision-making.

## What you’ll learn

- What the Sustainability Mindset is
- How its four areas and 12 principles support reflection
- Why knowledge alone does not always lead to action
- How head, heart and hand learning can shape organisational culture and decisions

## Watch this if

You are a business leader, people or HR professional, sustainability practitioner, coach or adviser exploring how personal and organisational purpose can support meaningful action.

## What to do next

A sustainability mindset is about how you think, make decisions and bring your values into your work. 

That's why, you may already practise more of its principles than you realise.

Note where each principle already appears in your work.

Then choose one to strengthen and one small action you can take this week.

![](https://storage.ghost.io/c/5c/d9/5cd9a290-badb-4565-bbff-e748fca4fa73/content/images/2026/09/sustainability-mindset-12-principles-1080--1-.png)