If you've ever grappled with articulating what exactly it is you're offering, you're not alone. The challenge often lies in crafting an offer that speaks to your unique niche.

📺 Watch the video for an in-depth understanding and real-world examples from two Inspiration Space businesses, Pirus Health and Rebel Patch…

Three Components of a Niche

A niche is not just who you serve, but also what you offer and how you offer it.

1. Who: Identify your ideal clients or customers.

2. What: Specify the service or product you offer.

3. How: Describe your unique approach or method.

Adapt as needed to stay relevant.

Examples

Rebel Patch

Who: Creative Makers (Hobby), Designers & Artists (vocation), and Culture X Sustainability Activists.

What: Makes and sells patches.

How: Through DTC & retail partnerships, community collaborations, and accessible tools for self-expression for behaviour change (delivered via content & experiences).

Rebel Patch's niche isn't just the 'who', which is a diverse creative community.

It's also the 'what', unique patches, and the 'how', a multi-channel approach including DTC, retail partnerships, and community collaborations.

Pirus Health

Who: Lean teams in Clinical Development and Startups x Innovation in Health who think like the founder, Lindsay Perera.

What: Consultancy services in the healthcare industry.

How: A holistic 'person-centred' approach based on 20 years of experience in Customer & End User Experience, with values like empathy, partnership, compassion, authenticity, and a results-driven, coaching approach.

For Pirus Health, the 'who' is specific teams in healthcare, but the 'how' is equally important: a unique, holistic, person-centred approach based on extensive experience and specific values.

Common Mistakes

- Focusing solely on 'who' can lead to a narrow view.

- Not adapting your niche in a changing market can be detrimental.

Rebel Patch and Pirus Health have niches defined by a combination of who they serve, what they offer, and how they offer it.

This makes them adaptable and distinct in their respective markets.

Additional Insights

- Sometimes, your unique approach or personality is the niche.

- Some customers are drawn to the 'how' or 'what', not just solving a specific problem.