Inspiration Space

Meet the Founder

Inspiration Space

50 published items

Sorted by latest
Ideas & Offers

Is my business idea viable?

Explore the external forces, customer realities and market evidence that help you assess a business idea.

1 min read
Strategy & Planning

Turn your business vision into a plan

Use the Orbit model to map the turnover, customers, team, marketing and funding your next stage of growth may require.

1 min read
Strategy & Planning

Lean Canvas: Explained

A Lean Canvas gets your business idea onto one page, making gaps and assumptions harder to ignore.

2 min read
Marketing & Sales

How to talk about your business like a brand

Build a customer-centred brand story that makes your business more relevant, distinctive and memorable.

1 min read
Money & Funding

Revenue, profit and what you can actually pay yourself

Three numbers that decide whether the month worked, and how to read them without a finance degree.

3 min read
Ideas & Offers

Value Proposition Canvas explained in 90 seconds

Use the Value Proposition Canvas to connect customer needs with a clearer, more relevant offer.

1 min read
Sustainability & Carbon Literacy

How does climate change affect small businesses?

See where climate risk could affect your suppliers, operations, people, costs and customers.

3 min read
Ideas & Offers

How to build a sharing economy business

How to turn one underused tent into a peer-to-peer marketplace - and what it takes to make a sharing model work.

1 min read
Sustainability & Carbon Literacy

Sustainable marketing for purpose-led brands

Caner Veli and Isabella Desmarais discuss storytelling, transparency and trust.

1 min read
Sustainability & Carbon Literacy

What is the green economy? Jobs, skills and opportunities

Joe Ahern and Farah Lodi explain what the green economy means, where opportunities differ and how existing skills can contribute.

1 min read
Sustainability & Carbon Literacy

How to build a sustainability strategy for your business

Focus on where you already have genuine influence - and turn good intentions into positive action for collective change.

1 min read
Sustainability & Carbon Literacy

What is a sustainability mindset?

Dr Karen Cripps explains how values, beliefs, emotions and habits shape whether sustainability becomes part of organisational life.

1 min read