Guides
How to create a simple B2B sales strategy
Create a one-page B2B sales strategy connecting one offer and buyer with a realistic objective, useful proof and activity your business can sustain.
Marketing & Sales
Clare Yarwood-White
Brand strategy and writing for creative businesses that need a clearer message, a distinctive voice or help putting their website into words.
Sustainability & Carbon Literacy
How to talk about sustainability without greenwashing
Communicate sustainability progress clearly and credibly without exaggeration or greenwashing.
Marketing & Sales
How to build a business customers can trust
Build customer trust through clear promises, relevant proof, consistent delivery and honest communication.
Money & Funding
How to read a balance sheet
A plain-English guide to balance sheets, the figures they contain and what they can reveal about a business’s financial health.
Epiphany Content
Kevan Smith’s Epiphany Content offers B2B content and video support for expert-led firms whose buyers need clearer evidence and explanations before committing.
Village Coworking
A women-focused Farnham workspace and member community offering flexible desk access, events and meeting facilities.
ADHD & Neurodivergence
How to create an elevator pitch
Create a clear, adaptable elevator pitch that earns interest and starts a useful conversation.
Ideas & Offers
Is my business idea viable?
Explore the external forces, customer realities and market evidence that help you assess a business idea.
Guides
How to use storytelling in sales
Build three truthful sales stories that help customers understand your experience, the problem you solve and what your work can change.
Guides
How to read your company balance sheet
Understand what the main terms on your company balance sheet mean and identify the figures you should ask your accountant or bookkeeper to explain.
Guides
How to assess your business environment before designing your business model
Identify the external changes that could affect your customers, costs and delivery, then decide what to monitor, test or change.