Coldplay's 'Music of the Spheres' world tour is rewriting the rule book on sustainable entertainment, utilising green technology and high-profile partnerships to dramatically slash their carbon emissions and releasing an impact report to aid transparency.

Adopting a threefold strategy to reduce, reinvent, and restore, the band is proving that live events can - and must - change to face the escalating climate crisis.

Those in the events industry must heed this development or risk being left behind.

Why it matters 👉 Coldplay's move toward sustainability is a stark wake-up call for the events industry. As sustainable business become the norm, companies that fail to act will soon be seen as outdated and irrelevant.

Pay attention to 👀 Increased scrutiny or requests for the sustainability plans of events professionals. Coldplay's approach provides a blueprint for change, yet it's only the start of a broader, industry-wide transformation that must happen. Are you ready to take the first step, or will you let the future of events pass you by?

Source: Sustainability Magazine