Epiphany’s free B2B Founder’s Content & Video Playbook helps expert-led businesses turn what they know into specific content ideas.
At a glance
Best for: B2B founders and consultants close to client questions, sales and delivery.
Not ideal for: Teams seeking a finished content strategy, filming, editing or hands-on distribution.
Type: Resource
Cost: Free to read online.
Commitment: Use one exercise, then review and produce the resulting content yourself.
Where: Online.
The problem it helps you think through
You may have expertise worth sharing but no repeatable way to choose subjects and formats. The Playbook connects what prospective clients need to understand with the questions, patterns and informed opinions you encounter in your work.
What you get
A strategic foundation on founder-led B2B content and an interactive Content Matrix. It combines Know, Like and Trust stages with different communication goals, suggested structures and AI prompt starters. The wider toolkit also covers video formats, production and distribution checks.
Put it to work
Choose one recurring customer question. Use the Content Matrix to sketch an educational post, a point-of-view post and a short video outline. Spend 20 minutes choosing the strongest one, then review its claims, confidentiality and fit with the sales process before publishing.
Why it’s in the Directory
It starts with expertise gained through the work, rather than asking a founder to invent a louder online persona. The Matrix provides a manageable way to turn that expertise into useful ideas.
What it will not do
A framework and AI prompts cannot replace customer understanding, human judgement, tailored strategy or production. You remain responsible for facts, permissions, tone and any sensitive or regulated claims.
Access
The Playbook opens in a browser without an email gate. Epiphany offers separate paid services; access to this resource does not require buying them.
Open the B2B Founder’s Content & Video Playbook.
Disclosure
Epiphany is an Inspiration Space delivery partner for the optional AI-agent implementation within Borrow My Brain+. This listing remains subject to Inspiration Space’s normal editorial assessment.
Last checked: September 2026