The cheapest time to discover that an idea will not work is before you build it.
This short lesson shows how to test the assumptions behind an offer, gather useful evidence and make a better decision before committing more money.
What you’ll learn
- How to identify the riskiest assumptions
- Why customer evidence matters more than enthusiasm
- How to design a small, useful test
- How to decide whether to adapt, proceed or stop
Watch this if
You are excited about an idea but do not yet have enough evidence that customers need it or will pay for it.
What to do next
Write down the assumption that would make the idea fail if it proved false.
Design the smallest test that could give you useful evidence this week.