Paid speaking is a business, not just a performance. A compelling talk needs a clear audience, a useful promise and a repeatable route to bookings.
This session explores how to turn expertise and experience into a speaking offer that organisers understand and are willing to pay for.
What you’ll learn
- How to define a distinctive speaking topic
- How to match a talk to the right audience
- What makes a speaking offer commercially useful
- How to build credibility and a route to paid bookings
Watch this if
You want to turn your experience into talks, workshops or keynote work and need to understand the business behind the stage.
What to do next
Write a one-sentence promise for one audience: who the talk is for, what problem it addresses and what they will be able to do afterwards.