Trust is built through the choices a business makes before, during and after a sale.
This lesson explores how clear promises, consistent delivery, useful proof and honest communication make it easier for customers to choose you.
What you’ll learn
- How expectations shape trust
- Why proof needs to be relevant
- How consistency reduces customer risk
- How to respond when something goes wrong
Watch this if
Customers hesitate to buy, your offer feels difficult to assess or your marketing claims are stronger than the evidence behind them.
What to do next
Choose one promise your business makes. Identify the proof a cautious customer would need and one gap between the promise and their experience.