An elevator pitch does not need to explain everything or close the sale. Its job is to make what you do relevant enough to earn another conversation.
Business Mentor and advisor, Nigel Scarfe, explains how to create a clear, adaptable pitch that connects your offer to the listener’s problem without sounding rehearsed.
What you’ll learn
- How to explain your work from the customer’s point of view
- How to connect your offer to a recognised problem
- How to adapt your pitch to the listener
- How to end with a useful next step
Watch this if
You over-explain, freeze or sound scripted when somebody asks what your business does.
What to do next
Draft one sentence that names the customer, the problem and the value you create. Say it aloud, then remove anything that does not help the listener understand why it matters..