Want to reduce your business’s digital carbon footprint without making your marketing less effective?
Natalie Welch, co-founder of The Typeface Group, explains how to make websites, email, social media, cloud storage and everyday digital tools more focused and useful.
What you’ll learn
- How to remove files, posts and web pages that no longer serve a purpose
- How to use performance data to stop ineffective marketing activity
- When to segment email audiences and remove inactive contacts
- What to review across hosting, software and digital suppliers
- How to reduce unnecessary messages, notifications and automated emails
- Why digital maintenance can also protect your time, attention and budget
Watch this if
You run or market a business and want to understand where unnecessary digital activity builds up — without waiting for perfect measurements or making your marketing less effective.
Chapters
- 0:00 Why your digital footprint matters
- 1:20 Natalie Welch and The Typeface Group
- 3:00 The hidden impact of digital activity
- 4:20 Is your content adding value or noise?
- 5:18 Use marketing data to eliminate waste
- 6:49 Digital overload and the pressure to keep publishing
- 8:10 Take out your digital rubbish
- 9:50 Clear unnecessary files from cloud storage
- 11:28 Protecting attention and mental health
- 13:58 Does your audience need another newsletter?
- 16:24 When physical marketing may cut through
- 18:37 Balance impact with useful business results
- 20:00 Give people permission to unsubscribe
- 21:40 Clean inactive contacts from your email list
- 22:42 Review your digital suppliers
- 23:56 Audit your software and subscriptions
- 25:31 Check your website’s digital footprint
- 26:36 Why purpose-led businesses need to look deeper
- 27:19 Start improving before measurement is perfect
- 29:41 One practical place to begin
- 30:58 The digital clean-up challenge
- 32:05 Reduce unnecessary automated emails
- 33:14 Treat digital sustainability as ongoing maintenance
- 34:24 Bringing digital emissions into the conversation
What to do next
Choose one place to start: an obsolete web page, an unread email sequence, an inactive contact list, an abandoned cloud folder or a tool nobody uses. Clear it out, then decide how you will stop the clutter building up again.