Sales gets easier when you stop treating it as a personality test and start treating it as a process you can design.
In this practical webinar, Nigel Scarfe shows how to identify the right customers, understand the problem they will pay to solve and create a route from first contact to repeat business and referrals.
What you’ll learn
- How to define your best-fit customer
- How to shape a customer-centred value proposition
- How to reduce the buyer’s risk
- How to set a useful 12-month sales target
- How to plan activity across awareness, consideration, conversion, loyalty and advocacy
Watch this if
Selling feels awkward, draining or too dependent on improvised conversations, and you want a clearer process that still feels human.
What to do next
Choose one stage of your sales journey that currently relies on chance. Write down one practical action that would make it more consistent this month.