Got a business goal in mind, but not sure how to turn it into a practical plan?
This short lesson explains how to set SMART business goals: goals that are specific, measurable, achievable, realistic and timely.
What you’ll learn
- How to define a useful 12-month business goal
- Why a clear number and deadline matter
- How to separate the outcome from the actions
- How to identify the drivers most likely to move the goal forward
- How to make progress easier to review
Watch this if
You know what you want the business to achieve, but the goal is too broad to guide decisions or show you what to do next.
What to do next
Choose one business goal for the next 12 months. State it with a clear number and deadline, then write down the practical action most likely to move it forward this quarter.