A compelling brand story puts the customer at the centre of a meaningful change.
Preethi Sundaram, Director of International Marketing at Attentive, explains how to move beyond feature lists, make the customer the hero and position your business as a credible guide.
What you’ll learn
- How to describe the customer’s current world
- How to make the customer the hero
- How to position the business as mentor or guide
- How to define the outcome the customer wants to reach
Watch this if
You can describe your services but your messaging still feels generic, company-centred or difficult for customers to connect with.
What to do next
Rewrite your usual business introduction with the customer as the main character. Begin with their current problem and end with the change they want.