Relevant stories make a business easier to remember by showing why it exists, what it understands and the change it can help create.
Neil Sheth, founder of codefully, explains how to use founder and customer stories to make sales conversations more natural, credible and memorable.
What you’ll learn
- How to find the experiences behind your founder story
- How to use customer language and outcomes
- How to communicate transformation rather than process
- How stories can support sales without becoming a scripted pitch
Watch this if
You have valuable expertise but struggle to explain it in a way that stands out or prompts a useful sales conversation.
What to do next
Write down one experience that explains why your business exists, or one phrase customers repeatedly use. Turn it into a short story with a clear change.