A good offer is not enough on its own. A viable business model also has to make sense in the real world around it.
This short lesson shows what to investigate before deciding whether an idea is viable, from economic conditions and market trends to customers, pricing and competitors.
What you’ll learn
- How external conditions affect a business model
- Which market and industry forces to investigate
- Why customer behaviour and pricing matter
- How research helps choose the next test
Watch this if
You have an idea that sounds promising but need to challenge it before committing significant time or money.
What to do next
List the three external assumptions that would most affect your idea.
Find one reliable source or customer conversation that could test each one.