Guides
How to create a strategic narrative for your business
Use a five-step storytelling framework to explain why change matters before you introduce what your business sells.
Guides
How to conduct customer discovery interviews
Plan and run customer interviews that reveal a real problem, the events that make it important and how people currently try to solve it.
Strategy & Planning
Turn your business vision into a plan
Use the Orbit model to map the turnover, customers, team, marketing and funding your next stage of growth may require.
Guides
How to pitch your business with confidence
Create a clear, buyer-focused pitch for one offer, adapt it to the conversation and finish with a sensible next step.
Strategy & Planning
Lean Canvas: Explained
A Lean Canvas gets your business idea onto one page, making gaps and assumptions harder to ignore.
Guides
How to create a value proposition
Connect what one customer is trying to achieve with the parts of your offer that matter most, then identify the assumption you need to test.
Marketing & Sales
How to talk about your business like a brand
Build a customer-centred brand story that makes your business more relevant, distinctive and memorable.
Tools
Riverside
Riverside records remote conversations on separate tracks and provides transcription, editing and AI tools for turning them into reusable content.
Money & Funding
Revenue, profit and what you can actually pay yourself
Three numbers that decide whether the month worked, and how to read them without a finance degree.
Ideas & Offers
Value Proposition Canvas explained in 90 seconds
Use the Value Proposition Canvas to connect customer needs with a clearer, more relevant offer.
CRM
Zoho CRM
Zoho CRM is a customer relationship management system for organising leads, contacts, deals, activities and sales follow-up.
Money & Funding
QuickBooks
QuickBooks is online accounting software for organising income, expenses, invoices, bank transactions and UK tax records in one system.