If every trend feels important, The Inspiration Space view is that the business decision may be too broad. Focus on one decision, then identify the outside changes worth monitoring, testing or acting on.
What you’ll have at the end
A one-page scan of no more than three external changes that matter to one business decision, with a sensible action for each. No giant trend report required.
Who it’s for
This is for you if you are shaping an offer, reviewing your business model or considering a sizeable change. If you have not yet chosen a customer, start with customer discovery; otherwise, the research can wander anywhere.
Before you start
Pick one offer, one customer group, one decision and a useful timeframe. Bring together the customer, sales, supplier, competitor and official information you already have. Start there before opening another browser tab.
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