If your business story keeps becoming a biography or service list, The Inspiration Space view is that your business is not the hero. Start with a change your audience recognises, then explain why it matters before introducing what you sell.
What you’ll have at the end
A 150- to 250-word strategic narrative for one audience and situation, plus a shorter version you can say out loud without sounding as though you have swallowed a brochure.
Who it’s for
This is for you if you know what you offer, but keep starting with your biography, service list or process. A strong narrative gives that information a reason to matter. It cannot replace customer discovery, a clear offer or proper evidence.
Before you start
This Guide adapts Andy Raskin’s five-part approach. Pick one audience and one place where the story must work: perhaps your website, a pitch or a sales conversation. Gather customer language, observations, research, testimonials and results you may use. Mark anything uncertain HYPOTHESIS.
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