Resources
Practical business knowledge for the decision in front of you
Searches Resources, founder stories and other useful reading across this publication.
Ideas & Offers
Is my business idea viable?
Explore the external forces, customer realities and market evidence that help you assess a business idea.
Strategy & Planning
Turn your business vision into a plan
Use the Orbit model to map the turnover, customers, team, marketing and funding your next stage of growth may require.
Strategy & Planning
Lean Canvas: Explained
A Lean Canvas gets your business idea onto one page, making gaps and assumptions harder to ignore.
Marketing & Sales
How to talk about your business like a brand
Build a customer-centred brand story that makes your business more relevant, distinctive and memorable.
Ideas & Offers
Value Proposition Canvas explained in 90 seconds
Use the Value Proposition Canvas to connect customer needs with a clearer, more relevant offer.
Ideas & Offers
How to build a sharing economy business
How to turn one underused tent into a peer-to-peer marketplace - and what it takes to make a sharing model work.
Sustainability & Carbon Literacy
Sustainable marketing for purpose-led brands
Caner Veli and Isabella Desmarais discuss storytelling, transparency and trust.
Sustainability & Carbon Literacy
How to build a sustainability strategy for your business
Focus on where you already have genuine influence - and turn good intentions into positive action for collective change.
Sustainability & Carbon Literacy
What is a sustainability mindset?
Dr Karen Cripps explains how values, beliefs, emotions and habits shape whether sustainability becomes part of organisational life.
Strategy & Planning
How to set SMART business goals
Turn a broad ambition into a goal you can measure, review and act on over the next 12 months.
ADHD & Neurodivergence
How to prioritise your business goals
Choose the goals that matter now and turn competing priorities into focused action.
Sustainability & Carbon Literacy
How to reduce your digital carbon footprint
Cut unnecessary digital clutter without making your marketing less effective. Natalie Welch explains what to review and where to begin.