Inspiration Space

Resources

Practical business knowledge for the decision in front of you

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Searches Resources, founder stories and other useful reading across this publication.

14 resources

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Ideas & Offers

Is my business idea viable?

Explore the external forces, customer realities and market evidence that help you assess a business idea.

1 min read
Strategy & Planning

Turn your business vision into a plan

Use the Orbit model to map the turnover, customers, team, marketing and funding your next stage of growth may require.

1 min read
Strategy & Planning

Lean Canvas: Explained

A Lean Canvas gets your business idea onto one page, making gaps and assumptions harder to ignore.

2 min read
Marketing & Sales

How to talk about your business like a brand

Build a customer-centred brand story that makes your business more relevant, distinctive and memorable.

1 min read
Ideas & Offers

Value Proposition Canvas explained in 90 seconds

Use the Value Proposition Canvas to connect customer needs with a clearer, more relevant offer.

1 min read
Ideas & Offers

How to build a sharing economy business

How to turn one underused tent into a peer-to-peer marketplace - and what it takes to make a sharing model work.

1 min read
Sustainability & Carbon Literacy

Sustainable marketing for purpose-led brands

Caner Veli and Isabella Desmarais discuss storytelling, transparency and trust.

1 min read
Sustainability & Carbon Literacy

How to build a sustainability strategy for your business

Focus on where you already have genuine influence - and turn good intentions into positive action for collective change.

1 min read
Sustainability & Carbon Literacy

What is a sustainability mindset?

Dr Karen Cripps explains how values, beliefs, emotions and habits shape whether sustainability becomes part of organisational life.

1 min read
Strategy & Planning

How to set SMART business goals

Turn a broad ambition into a goal you can measure, review and act on over the next 12 months.

1 min read
ADHD & Neurodivergence

How to prioritise your business goals

Choose the goals that matter now and turn competing priorities into focused action.

1 min read
Sustainability & Carbon Literacy

How to reduce your digital carbon footprint

Cut unnecessary digital clutter without making your marketing less effective. Natalie Welch explains what to review and where to begin.

2 min read