Resources

The EU’s new green-claims rules arrive this month. Here’s what changes

New EU rules on environmental claims apply from 27 September. Here’s what marketers need to know.

How to talk about your business like a brand

Build a customer-centred brand story that makes your business more relevant, distinctive and memorable.

Founder Stories

How a dream client almost broke The Little Soap Company

Sometimes you have to put your business (and house) on the line to achieve the dream.

5 min read

Sustainable marketing for purpose-led brands

Caner Veli and Isabella Desmarais discuss storytelling, transparency and trust.

How to reduce your digital carbon footprint

Cut unnecessary digital clutter without making your marketing less effective. Natalie Welch explains what to review and where to begin.

How to use storytelling in sales

Use founder and customer stories to make your business more memorable and sales conversations more natural.

Founder Stories

From the BBC to the Farm: The Story of Wilfred Emmanuel-Jones

Discover Wilfred Emmanuel-Jones' inspiring transition from the BBC to farming and the creation of his thriving business, The Black Farmer.

Green claims now carry more reputational risk

Environmental claims carry legal risk, but reputational damage may arrive first. Here is what marketers should check before publishing.

The Write Stuff: 5 Copywriting Tips to Make Your Business Shine Online

Transform your business with the power of words. Learn how to create persuasive messaging that sets you apart from the competition.

The 12 Principles of the Sustainability Mindset: Explained

Learn how a UN-backed framework can reshape the way founders think about growth, resources, and responsibility

9 min read

Mindset & Wellbeing

How to Deal with (Sales) Rejection

In the world of small business, hearing the phrase I'm not interested is not uncommon. Keep reading to how to deal handle rejection with ease.