Resources
Practical business knowledge for the decision in front of you
Searches Resources, founder stories and other useful reading across this publication.
Guides
How to create a simple B2B sales strategy
Create a one-page B2B sales strategy connecting one offer and buyer with a realistic objective, useful proof and activity your business can sustain.
Marketing & Sales
How to build a business customers can trust
Build customer trust through clear promises, relevant proof, consistent delivery and honest communication.
Epiphany Content
Kevan Smith’s Epiphany Content offers B2B content and video support for expert-led firms whose buyers need clearer evidence and explanations before committing.
Guides
How to use storytelling in sales
Build three truthful sales stories that help customers understand your experience, the problem you solve and what your work can change.
Guides
How to create a strategic narrative for your business
Use a five-step storytelling framework to explain why change matters before you introduce what your business sells.
Guides
How to pitch your business with confidence
Create a clear, buyer-focused pitch for one offer, adapt it to the conversation and finish with a sensible next step.
Sustainability & Carbon Literacy
The EU’s new green-claims rules arrive this month. Here’s what changes
New EU rules on environmental claims apply from 27 September. Here’s what marketers need to know.
Marketing & Sales
How to talk about your business like a brand
Build a customer-centred brand story that makes your business more relevant, distinctive and memorable.
Marketing & Sales
Hire Lucy
Hire Lucy uses search data to research, write, refresh, publish and index website content through an AI-assisted SEO workflow.
LinkedIn Carousel Generator by Taplio
Taplio’s free LinkedIn Carousel Generator turns text, posts and images into editable PDF carousels, with Taplio branding on free exports.
Founder Stories
How a dream client almost broke The Little Soap Company
Sometimes you have to put your business (and house) on the line to achieve the dream.
Sustainability & Carbon Literacy
Sustainable marketing for purpose-led brands
Caner Veli and Isabella Desmarais discuss storytelling, transparency and trust.