Resources
Practical business knowledge for the decision in front of you
Searches Resources, founder stories and other useful reading across this publication.
Sustainability & Carbon Literacy
How to reduce your digital carbon footprint
Cut unnecessary digital clutter without making your marketing less effective. Natalie Welch explains what to review and where to begin.
Marketing & Sales
How to use storytelling in sales
Use founder and customer stories to make your business more memorable and sales conversations more natural.
Sustainability & Carbon Literacy
Green claims now carry more reputational risk
Environmental claims carry legal risk, but reputational damage may arrive first. Here is what marketers should check before publishing.
Marketing & Sales
The Write Stuff: 5 Copywriting Tips to Make Your Business Shine Online
Transform your business with the power of words. Learn how to create persuasive messaging that sets you apart from the competition.
Sustainability & Carbon Literacy
The 12 Principles of the Sustainability Mindset: Explained
Learn how a UN-backed framework can reshape the way founders think about growth, resources, and responsibility
Mindset & Wellbeing
How to Deal with (Sales) Rejection
In the world of small business, hearing the phrase I'm not interested is not uncommon. Keep reading to how to deal handle rejection with ease.
Marketing & Sales
How to Craft Irresistible CTAs: A Guide for Bootstrappers
Learn how to tap into your customer's emotions to make your call-to-actions even more effective. Plus swipe our examples for free.
Marketing & Sales
Master the Art of 'Story Selling' with These 5 Tips
Discover the secret to story selling and learn five ways you can use it to boost your digital marketing game and achieve lasting success.
Marketing & Sales
Hub Marketing - The Ultimate DIY Hack
Want to do more with less? Give Hub Marketing a test. Reach more customers through collaboration. Learn how to make this strategy work for you.
Marketing & Sales
Want Your Business to Thrive? Think Like a Sustainable Brand
Business as usual is over. To adapt and thrive, business owners and freelancers must think like sustainable brands. Learn how now.
Marketing & Sales
50 "Power" Words That Convert
The words you use can make a big difference in sales and marketing. Discover 50 power words that you can use to inspire your customers to action.
News You Can Use
Carbon Disclosure: Small biz wake-up call?
Small businesses and charities face substantial risks by not tracking their carbon emissions in an increasingly green economy.