Resources

The EU’s new green-claims rules arrive this month. Here’s what changes

New EU rules on environmental claims apply from 27 September. Here’s what marketers need to know.

How to talk about your business like a brand

Build a customer-centred brand story that makes your business more relevant, distinctive and memorable.

Hire Lucy

Hire Lucy uses search data to research, write, refresh, publish and index website content through an AI-assisted SEO workflow.

LinkedIn Carousel Generator by Taplio

Taplio’s free LinkedIn Carousel Generator turns text, posts and images into editable PDF carousels, with Taplio branding on free exports.

Founder Stories

How a dream client almost broke The Little Soap Company

Sometimes you have to put your business (and house) on the line to achieve the dream.

5 min read

Sustainable marketing for purpose-led brands

Caner Veli and Isabella Desmarais discuss storytelling, transparency and trust.

Eddie Judd Photography

Personal-brand portraits and image libraries for founders and small teams in Surrey and London.

Vicki Knights Photography

Planned personal-brand photography in Surrey and London for founders who need a varied image library.

How to reduce your digital carbon footprint

Cut unnecessary digital clutter without making your marketing less effective. Natalie Welch explains what to review and where to begin.

How to use storytelling in sales

Use founder and customer stories to make your business more memorable and sales conversations more natural.

Green claims now carry more reputational risk

Environmental claims carry legal risk, but reputational damage may arrive first. Here is what marketers should check before publishing.

The Write Stuff: 5 Copywriting Tips to Make Your Business Shine Online

Transform your business with the power of words. Learn how to create persuasive messaging that sets you apart from the competition.